Marketing data should be questioned before it becomes a decision.
Skewix exists for the gap between platform dashboards and stakeholder reporting: the point where spend, clicks, conversions, and attribution rules need to be reconciled, explained, and reviewed.
The Problem
Fragmented Marketing Data
Modern marketing teams often report from several advertising and analytics platforms. Each platform reports its own version of "truth" through different attribution windows, timezone handling, currency conversion timing, and filtering rules. The result is recurring variance that can reach stakeholder reports before anyone investigates it.
We experienced this firsthand. Marketing teams spending hours every week manually copying data between spreadsheets, trying to reconcile numbers that should match but never do. Worse, when discrepancies were found, understanding the root cause required deep platform expertise that most teams simply don't have.
The Mission
Automated Accuracy
Skewix was born from a simple belief: marketing teams should focus on strategy, not spreadsheet reconciliation. We set out to build an intelligent system that:
- Connects to core advertising platforms as platform access becomes available
- Detects spend, impression, and conversion discrepancies across synced data
- Uses AI to explain likely causes for high-impact variance groups
- Delivers actionable insights, not just raw numbers
The Name
Why "Skewix"?
The name Skewix combines two core concepts:
- Skew — representing the variance, drift, and misalignment in marketing data
- -ix — a suffix suggesting solutions, fixes, and remediation
Together, Skewix represents our core promise: finding and fixing the skew in your marketing data.
Find the skew. Fix the report.
Our Approach
Built on three commitments.
Connect the important sources
Focus reconciliation on the reporting sources that drive paid media decisions.
Explain clearly
AI shouldn't be a black box. Every explanation is actionable and educational.
Automate relentlessly
Set it up once, let it run forever. Weekly reports, scheduled reconciliations, and alerts.
Operating principles
A product philosophy built around review, not magic.
Evidence before explanation
Skewix keeps the raw discrepancy rows available, but presents grouped issues first so reviewers start with business impact.
AI with guardrails
AI is used to explain reconciliation context, not to silently mutate data or make hidden reporting decisions.
No inflated trust claims
The product uses secure auth, encrypted platform tokens, and tenant-scoped access without pretending to have certifications it does not have.
Demo-first evaluation
Teams can inspect the workflow with demo data before connecting production platform accounts.
Built for the Modern Stack
Edge infrastructure, hosted AI.
Skewix is built on Cloudflare's edge infrastructure and uses hosted AI models with explicit usage limits. The product is designed to keep technical artifacts hidden by default while still making audit details available when needed.
We use secure authentication, encrypted platform tokens, and tenant-scoped data access patterns. Your connected marketing data is used to provide reconciliation and explanation workflows for your account.
What we are building
A premium reconciliation workflow for lean marketing teams.
The product is intentionally practical: connect supported sources, seed demo data when needed, run reconciliation, review campaign issue groups, generate AI context within plan limits, and export the evidence when your plan supports it.
Current focus
Paid media variance detection, issue grouping, AI explanations, and review workflows.
Near-term direction
More verified connectors, deeper reporting workflows, and tighter governance controls.
Core promise
Make marketing data discrepancies visible before they become reporting surprises.
Join Us
We're just getting started.
Our roadmap includes support for emerging platforms, deeper AI analysis, predictive discrepancy detection, and enterprise-grade features like SSO and custom integrations.
If you believe marketing data should be accurate by default, not by accident — we'd love to have you on this journey.
Ready to validate every dollar?
Start reconciling paid media reports with clear variance detection, AI explanations, and controlled usage limits.
Open Skewix App